Meet the Board

Zoe Fry The Outstanding Society

Zoe Fry

Zoe's love for the older generation started in her teens when she worked in nursing homes as a care assistant. This led her to train to become a nurse and start her career initially in the NHS. She had several clinical roles working her way up to become a ward sister and then a Matron in Medicine whilst working on her Degree in Nursing. Zoe then became a General Manager in the NHS which is where she gained a lot of her business management skills. In 2008, Zoe completed on the purchase of Valerie Manor, a small residential home registered for 15 residents. She soon extended and managed the project of extending the home to 23 beds and becoming dual registered to provide much needed nursing care. During this time Zoe has remained very involved in the day to day running of the home as the registered manager. In 2016, Zoe was delighted that Valerie Manor became the first home in West Sussex to receive an Outstanding rating from the CQC and then again in 2018 receiving an Outstanding rating in 4 out of 5 of the KLOE's including 'safe'.

During the past 11 years, Valerie Manor has won several awards including the National Care team of the year, Independent Individual Care Home of the year and Care Home of the year.

Russell Leese The Outstanding Society

Russell Leese

Russell has over 25 years of experience supporting people with Learning Disabilities and Autism Spectrum Conditions in a variety of settings including private residential and NHS services.

He has worked in senior management roles for 20 years and has been successful in consistently developing and providing high quality services as a Registered Manager and in various Senior Management roles.

Russell was appointed as Head of Adult Services for Options Group in 2007 and spent 10 years with the company, developing new services and building upon the quality of existing services during this period. This was a national role including services in the Yorkshire and Humber region, the Midlands, the South and in Wales. During his time at Options Group, Russell led a team to achieve Outstanding inspection ratings in 5 registered services. All other services were rated Good.

At the end of 2017, Russell left Options Group to take on a new challenge as a Director of Horizon Healthcare Homes Ltd; a privately owned West Yorkshire based company providing high quality care and support to people with learning disabilities. Beckside Lodge which is based in Bradford has achieved an Outstanding inspection rating and all other Horizon Healthcare Homes have achieved Good ratings. Russell is continuing to work with the management team and staff teams in his current appointment with the aim of achieving Outstanding ratings in each of the homes that he is responsible for.

Russell possesses a background in psychology and holds a strong BSc degree from the University of York as well as Post Graduate Diploma in Intellectual Disability Studies from the University of Birmingham.

James Rycroft The Outstanding Society

James Rycroft

James set up Vida Healthcare in 2010 with a view to change the general perception of care homes by creating modern, bespoke and interesting environments. Creating environments that are stimulating for people living with dementia. Vida Healthcare is located in Harrogate, North Yorkshire.

James is responsible for overseeing the design and development of Vida Healthcare's homes and feels privileged to be able to influence the delivery of dementia care in the UK. Working closely with the healthcare team, James facilitates the delivery of outstanding care for all residents as well as planning future projects and developments for Vida Healthcare.

James designed and built Vida Hall in 2013 and received 'Outstanding by the CQC in 2014. Vida Grange opened its doors in 2016 and received 'Outstanding' in February 2018.

James likes to focus on innovation and creativity in the care sector.

Camilla The Outstanding Society

Camilla Trimble

Camilla Trimble is a respected and notable figure in social care, with over thirty years in the sector, Camilla is a great Advocate for care providers across the country.

Over the years in the care industry, Camilla has witnessed incredible changes.  With increasing numbers of elderly people needing residential or nursing care. There is a paramount need for some very clear vision for social care but that can only come from an integrated approach from all parties concerned.  There are some brilliant initiatives developing around the country.

Following the “Outstanding” rating from her home, Camilla was keen to be able to develop a relationship with others who have achieved this rating – and so was born The Outstanding Society.

“It is a real pleasure and interest to meet other operators whose establishments have an “Outstanding” rating and learn from them”.  Camilla.

The society intends to develop a mentoring scheme for services in need of some extra support, as well as offering general advice to all providers. The group also hope to act as a voice for the sector, creating opportunities to provide feedback on challenging issues such as safeguarding and consistency in reporting and inspections.

The Outstanding Society works closely with Care England, Care Quality Commission and Skills for Care, their continued support has been influential.

The Outstanding Society wants to celebrate the successes but also be able to support other homes to achieve the same. We want to take a collaborative approach, in raising the profile of the care sector across the country. We encourage all care homes that have been rated as Outstanding to attend our meetings, share good practice and take away new ideas and initiatives.